At the Heart of Affiliate Innovation: INXY Payments at Stand C01, Affiliate World Europe Budapest 2024

The pulse of Europe’s performance marketing sector beat strongest in Budapest this year during Affiliate World Conferences Europe 2024. As a key industry gathering, the event highlighted the rapid evolution of affiliate marketing toward technological integration and global scalability. INXY Payments was at the center of this transformation, engaging directly with the community from our strategic location at Stand C01.

Stand C01: A Nexus for Solving Payment Friction

Positioned within the main traffic flow, Stand C01 served as a dynamic hub for serious discussions about operational growth. Over two intensive days, we connected with affiliate network owners, media buyers, and tech providers, all united by a common challenge: the limitations of traditional cross-border payout systems.

At our booth, conversations quickly moved beyond surface-level issues to strategic solutions. We demonstrated how a purpose-built payment infrastructure can remove barriers such as:

• Slow settlement times that delay partner payouts and affect trust.
• High transaction fees that erode network profitability.
• Complex compliance requirements that hinder international expansion.

Our team detailed how mass automated payouts in stablecoins, backed by robust regulatory frameworks, can turn finance from a bottleneck into a growth engine.

Industry Insights: Where Affiliate Marketing is Heading

Affiliate World Europe underscored several defining trends:

• Automation is non-negotiable: Networks seek end-to-end automation, from tracking to payments.
• Transparency builds partnerships: Clear, fast, and reliable payouts are critical to maintaining strong affiliate relationships.
• Global means local: Success in multiple regions requires not just global reach, but locally compliant and operationally smooth payment methods.

Conclusion: Building on the Budapest Momentum

The dialogues at Stand C01 were both validating and inspiring. They reaffirmed the critical need for intelligent payment systems in affiliate marketing’s next phase of growth.

We extend our gratitude to the event organizers and every professional who visited us. Your insights directly shape our roadmap.

The connections made in Budapest will fuel our mission to power seamless, borderless growth for affiliate networks worldwide.