INXY Payments at ICE Gaming and iGB Affiliate Barcelona
INXY Payments recently participated in two major industry events in Barcelona: the ICE Gaming Conference and iGB Affiliate Barcelona. Represented by CPO Serge Kuznetsov, the team engaged with professionals to discuss payment trends and innovations in gaming and affiliate marketing. Key insights included the growing convergence of gaming, affiliate, and fintech sectors, the critical importance of user experience in payments, and rising demand for alternative payment methods like crypto.
At the Nexus of Gaming and Payments: INXY Payments at ICE Gaming & iGB Affiliate Barcelona 2025
The global gaming and affiliate industries converged in Barcelona this year for two of the sector's most influential events: ICE Gaming Conference and iGB Affiliate Barcelona 2025. As a leader in tailored payment solutions, INXY Payments was proud to participate, immersing ourselves in the vibrant ecosystem where entertainment, technology, and finance intersect. Our presence underscored the critical role that seamless, secure payment infrastructure plays in enabling the growth and innovation driving these dynamic markets.
Core Conversations: Powering the Player and Partner Experience
Across both events, our team engaged in deep, strategic dialogues with operators, platform providers, and affiliate network leaders. The conversations consistently highlighted that payment processing is no longer a back-office function but a core component of user retention and business scalability. Key focus areas included:
- Enabling Frictionless Cashier Experiences: Discussing how optimized payment gateways—supporting a wide range of local and global methods, including digital assets—reduce dropout rates and directly boost operator revenue.
- Scaling Reliable Partner Payouts: Addressing the critical need for automated, high-volume, and compliant mass payout systems that allow affiliate networks to manage global partner communities efficiently and transparently.
- Navigating a Complex Regulatory Landscape: Sharing insights on operating within diverse jurisdictional frameworks to ensure sustainable, compliant growth in both established and emerging markets.
Event Insights: The Future of Gaming and Affiliate Finance
The 2025 editions of ICE and iGB illuminated several defining trends:
- Hyper-Personalization: The demand for payment flows tailored to specific regional preferences and user behaviors is at an all-time high.
- Convergence of Markets: The lines between gaming, affiliate marketing, and broader fintech continue to blur, creating a need for versatile payment partners who understand these interconnected ecosystems.
- Trust Through Technology: Enhanced security measures, transparency in transactions, and robust compliance are now non-negotiable expectations from players, partners, and regulators alike.
Conclusion: Committed to the Ecosystem's Growth
The energy, innovation, and collaborative spirit witnessed in Barcelona were truly inspiring. We extend our gratitude to the organizers of both ICE Gaming and iGB Affiliate, and to every industry professional who connected with our team.
The insights gained directly reinforce our product roadmap and our mission: to provide the sophisticated, reliable, and compliant payment infrastructure that empowers the gaming and affiliate industries to innovate and expand without limits.
We look forward to continuing to power the engines of growth in these vibrant sectors.
