Brand Manager INXY Payments

INXY Payments  builds crypto payment infrastructure that is redefining international B2B transactions. Fast. Simple.

We are growing and entering a new stage in the development of our brand. This is a new role and a new direction for us: we want to move from individual marketing and communication activities to a systematic approach to building and managing our brand.

We are looking for a Brand Manager who will take ownership of this direction — from developing the communications platform and annual plan to rebranding, PR, conferences, and building a professional community around the brand.

Why this role could be exciting

• Opportunity to build a new direction. This is a new role within the company, and many of the processes and approaches will be shaped together with us.
• Real impact on the brand. Your work will directly influence how INXY looks, sounds, and is perceived in the international market.
• Ambitious business. We are building an international fintech company with the goal of growing into a $1B business.
• Strong team. More than 70 professionals with fintech experience, with direct access to the company’s founders and leadership team.
• Autonomy. We expect you to take ownership of the direction and give you the freedom to decide how best to achieve results.
• International market. Fintech, payments and crypto, international conferences, media, partners, and professional communities.

What you’ll be doing

Brand & Communications Strategy

• Develop the brand based on the existing brand code and the company’s business strategy.
• Develop and evolve the brand communications platform.
• Build an annual plan of brand and communication activities.
• Manage the execution of the plan, including priorities, timelines, and budgets.
• Ensure brand and communication consistency across all key channels.

Rebranding

INXY is currently transitioning to a new visual identity. The Brand Manager will be responsible for ensuring its consistent implementation:

• Oversee the company’s transition to the new visual identity.
• Work with external agencies and contractors.
• Coordinate the update of key brand touchpoints, including the website, presentations, social media, sales materials, event materials, and other channels.
• Ensure the new identity is used correctly and consistently across the company.

PR & External Communications

• Initiate and execute PR activities.
• Develop the company’s presence in relevant industry media and external platforms.
• Identify newsworthy opportunities and new ways to increase brand visibility.
• Prepare communication materials independently or together with external contractors.

Conferences & Public Events

• Build a calendar of priority industry events.
• Organize INXY’s participation in conferences, forums, and other industry events.
• Identify speaking opportunities for company representatives and support them in preparing topics and materials.

Community & Partnerships

• Develop relationships with professional and client communities around the brand.
• Identify new ways to engage with target audiences.
• Launch and develop INXY’s own community initiatives.
• Build relationships with partners, opinion leaders, and other participants in the fintech ecosystem.

What’s important to us

• Experience working with a brand as a system, rather than focusing only on individual marketing or communication channels.
• Ability to translate brand strategy and brand code into a clear communications platform, specific projects, and an actionable plan.
• Ability to independently manage multiple projects from idea to execution and take responsibility for the results.
• Experience working with agencies and contractors — from setting clear briefs to overseeing execution and results.
• Good understanding of PR, content, events, partnerships, and community building.
• Strong organizational and project management skills.
• English proficiency sufficient to work with international media, partners, events, and English-language content.

Nice to have

• Experience in fintech, payments, crypto, Web3, or B2B technology.
• Experience with rebranding or a large-scale visual identity update.
• Experience working with international markets.
• Good understanding of fintech and tech media, conferences, and professional communities.

Who we’re looking for

We are looking for someone who can take ownership of the brand at the execution level: understand where the brand is heading, turn strategy into concrete projects, and ensure that the company looks and sounds consistent across all channels.

This position can be remote or hybrid, with a preference for candidates based in Europe.

What we offer

• Competitive salary.
• The opportunity to build a new direction within the company from the ground up and influence how it develops.
• A high level of autonomy and direct access to decision-makers.
• The opportunity to work with an international fintech product and a global market.
• A strong professional team without unnecessary bureaucracy.
• Opportunities for professional and career growth as the direction develops.
• Reimbursement for professional education, books, and courses.
• Reimbursement for sports activities.

If you are interested in not just maintaining an existing brand, but building a system, launching new formats, and seeing the direct impact of your work, we’d love to meet you.

‍